Creators are making extra money from videos they already have on YouTube just by getting them on MSN. But how much can you really earn? Let’s take a look at one real example.
The Case
One of our partners - an action comedy channel already had strong numbers on YouTube. In December 2024 alone, they hit:
- 150 million impressions (up 6% from the previous month)
- 7.6% CTR (stable)
- 125 million views (down 12% MoM)
- 46.4 million unique viewers (down 15% MoM)
Despite solid numbers, they wanted to expand their reach to be less dependent on YouTube ad revenue alone. Therefore, we have offered them to try MSN, Microsoft’s news and entertainment ecosystem.
Results
Once their content was approved and distributed on MSN, the channel saw first results (all from videos they had already published on YouTube).
MSN Performance (Dec 1–31, 2024):
- 677,000 total views
- 226,000 engaged views
- 9 million video plays (consumed videos)
- 1,500 likes
And, most importantly, there was an additional $500 in income, completely independent of YouTube.
Want a new income stream?
Spread your content on MSN! The platform is invite-only as of now, so drop us a message and we can get the process started for you.
Why This Matters
Distribution beyond just one platform is always a smart move to ensure that if something was to happen to one source of income, you can always rely on a second one. Repurposing and spreading your content in this day and age is a necessity to safeguard your earnings.
YouTube remains a powerhouse, but platforms like MSN offer creators additional insurance and stability. The content doesn’t need to go viral again, it just needs to find a new audience in a new ecosystem.
Why Now? Why With Us?
Creators across categories are facing increasing competition on YouTube. CPMs fluctuate, algorithms shift, and not every video lands the way you might have hoped. Adding another monetized distribution channel is a strategy to stay afloat.
MSN is scaling up, and there’s still room for early adopters to benefit from first-mover advantages in their niche.
Through AIR Media-Tech’s distribution system, we make it easy to get your content on MSN:
- Hands-off onboarding: you continue focusing on YouTube, we handle the rest;
- Revenue transparency: clear monthly reports;
You’re already making great content. We help you earn more from it.
AIR Partners Hit 125+ Billion Views
Looking for a boost? Get an expert YouTube channel audit to unlock hidden growth spots!
Is This Right for Your Channel?
This approach is especially effective for creators in travel, gaming, sports, tech, DIY, lifestyle, comedy, food and drink content niches.
If you’re consistently producing quality content and building momentum on YouTube, it’s time to multiply that success.
If you're interested in extending your content reach and earning more with zero extra production work, we’re here to help. Reach out for a short consultation and see what your videos could be earning outside YouTube.
Let’s unlock the full value of your content.
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