The Best Platforms for Sharing Your Pop and Electronic Dance Music

If you’re making pop or electronic dance music (EDM), you know that getting ears on your tracks is just as important as creating them. But just throwing your music on Spotify and hoping for the best is more of a wishful thinking than a sound strategy. The important thing while distributing your music is combining all the best choices.

Successful artists are everywhere their fans are. That means YouTube, yes—but also TikTok, Triller, and Instagram for viral snippets. SoundCloud and Audiomack are still gold for grassroots fan discovery, especially in the EDM scene. Twitch? Incredible for DJs streaming live sets and building a real-time following. Platforms like Boomplay help you break into massive, often overlooked markets like Africa, while Deezer and Tidal give you exposure in Europe and higher payout rates. Let’s get a closer look into all of that.

1. YouTube

If you’re a music artist that doesn’t take YouTube seriously, you’re missing out on one of the most powerful discovery engines. YouTube is where the fans go to experience the music. 

How to Maximize YouTube for Your Music:

• Lyric and Visualizer Videos: if you don’t have the budget for a full music video, a well-designed lyric or visualizer video can still perform well.
• YouTube Shorts for Snippets: use Shorts to tease new releases and drive listeners to the full track.
• UGC Monetization: YouTube’s Content ID system allows you to earn from fan-uploaded videos featuring your tracks. Applying for YouTube Content ID is possible with AIR Media-Tech! 
• Live Sets & Behind-the-Scenes: if you’re a DJ or producer, live set recordings and studio vlogs can engage fans beyond just the music.

We can ensure your music is safeguarded on YouTube with YouTube’s Content ID feature. Contact us for more information!

2. TikTok

TikTok helps creators of pop and electronic dance music to get discovered organically through trends. If your song catches on as a trending sound, it can explode overnight.

How to Get Your Music Trending on TikTok:

• Distribute Through a UGC-Friendly Platform: make sure your tracks are available in TikTok’s music library through proper distribution (we can handle that for you).
• Encourage Dance Challenges: EDM and pop lend themselves well to choreography—capitalize on it.
• Hashtag Strategy: use trending hashtags related to your music’s vibe, not just generic ones like #NewMusic.

3. Instagram & Reels

Instagram Reels is TikTok’s biggest competitor, and it’s still an underutilized platform for music marketing. However, it doesn’t mean that you should use one over the other. Use both!

Best Practices for Music Promotion on Instagram:

• Use Reels & Stories: short clips of your track, especially if the music is high-energy, can significantly boost exposure.
• Talk to Your Audience: reply to comments, duet with fans, and create polls.

4. Facebook & Meta’s Expanding Music Ecosystem

Meta is aggressively investing in music, and Facebook’s video platform can’t be ignored—especially for longer content like DJ sets and live performances. Dance music grows on Facebook.

How to Use Facebook for Music Promotion:

• Upload Full-Length DJ Sets: Facebook’s long-form video format works well for full performances.
• Leverage Facebook Groups: EDM and pop music fan groups can be great for organic reach.
• Monetize Through In-Stream Ads: Facebook allows monetization for music-related content.

5. Spotify & Apple Music

And, of course, you can’t ignore the giants. Spotify and Apple Music are still the foundation of digital music distribution. But getting placed in a playlist or earning meaningful streams isn’t automatic. Especially if you consider the saturation of the pop and electronic dance music genres. 

How to Stand Out on Streaming Platforms:

• Submit to Editorial Playlists: use Spotify for Artists to pitch your track before release. It would be easier to do with a reliable partner by your side. 
• Encourage Fans to Add to Playlists: organic playlist additions help your track gain traction.
• Use Streaming Ads: platforms like Spotify offer paid promotion to get your track in front of new listeners.

6. SoundCloud

Although SoundCloud isn’t as dominant as it used to be, it’s still a prominent music distribution tool for independent electronic and pop artists.

Why You Should Still Use SoundCloud:

• Early Fan Discovery: many tastemakers still browse SoundCloud for fresh sounds.
• Direct Monetization: SoundCloud Premier allows artists to earn directly from streams.
• Remix & Bootleg Culture: unlike other platforms, SoundCloud allows unofficial remixes to thrive.

Want to keep things simple?

At AIR Media-Tech, we distribute your music to over 100 platforms: streaming, UGC, download, you name it. We don’t just upload your track and walk away, we handle the metadata, optimize for playlisting, and make sure you’re monetizing every remix, stream, and user upload.

7. Bandcamp

For independent artists, Bandcamp is one of the most artist-friendly platforms. You set your prices, and fans can pay what they want—sometimes more than you’d expect.

Why Bandcamp Deserves Your Attention:

• High Payouts: Bandcamp pays out around 85% of sales directly to artists.
• Direct Fan Connection: artists can build mailing lists and talk with their biggest supporters.
• Merch & Vinyl Sales: if you have physical products, Bandcamp is one of the best places to sell them.

8. Triller

Triller is often overlooked, but for music creators, it’s still a solid place to get discovered—especially in the U.S. and Indian markets. Pop and EDM tracks do well here thanks to the app’s focus on artist-first algorithms.

Why Triller Should Be Part of Your Mix:

• Artist-Friendly Algorithms: content is pushed based on engagement, not just follower count.
• Built for Music: the platform is licensing-heavy and designed around trending audio.
• Reach New Audiences: many users don’t overlap with TikTok, meaning fresh eyes and ears on your tracks.

9. Audiomack

Audiomack is huge in the indie and hip-hop scenes, but EDM and pop artists are increasingly finding loyal fans there too. It's strong in Africa, Latin America, and the U.S., offering both streaming and download options.

Why Audiomack Is Worth Exploring:

• No Gatekeepers: you can upload for free and track analytics immediately.
• Global Discovery: big presence in Nigeria, Ghana, and the U.S.—a fast-growing market for pop and dance music.
• Offline Listening: fans can download tracks, increasing repeat listens and loyalty.

10. Twitch

Twitch is no longer just for gamers. It’s become a popular choice for DJs, producers, and music streamers looking to build a community. If you do live sets, Twitch is where the superfans show up.

Why Twitch Is a Must for DJs and Producers:

• Live Monetization: earn through subscriptions, Bits (donations), and affiliate links.
• Built-in Community Tools: chat, emotes, and raids help build strong fan relationships.
• Endless Sets: no time limits—stream your full production or studio workflow.

You can set up a 24/7 Livestream to promote your EDM and pop music. It’s very easy to do with AIR Media-Tech! Drop us a message to learn more.

11. Tidal

Tidal is known for paying artists more per stream than most platforms. But beyond the payout, its curated editorial content makes it a strong contender for playlist placement—especially for high-quality audio pop and EDM.

How Tidal Can Help Your Growth:

• Higher Payouts: ideal for serious artists who want fairer monetization.
• Hi-Fi Audio: attracts listeners who care about sound quality—great for well-produced dance tracks.
• Curated Playlists: strong editorial team open to indie submissions.

12. Deezer

Popular in Europe and Latin America, Deezer helps artists gain exposure in markets often missed by other popular platforms. If you’re looking to build global fanbases, this platform is one of the greater ones to do so.

Why Deezer Deserves a Spot in Your Distribution Strategy:

• Strong Regional Reach: France, Brazil, and Germany are especially active.
• Artist Services via Deezer for Creators: insights, playlisting, and analytics tailored to you.
• Mood-Based Playlists: EDM and pop thrive in Deezer’s genre- and vibe-driven discovery.

13. Boomplay

If you want to grow in Africa - Boomplay is where to go. It’s the #1 streaming platform in countries like Nigeria, Kenya, and Tanzania.

Why Boomplay is a Good Option:

• Massive Growth: 80+ million users, most of whom are hungry for international content.
• Fast Track to Recognition: less saturation means faster visibility.
• Crossover Potential: Boomplay listeners are into pop, Afrobeats, and dance—perfect for genre fusion artists.

With AIR Media-Tech, you can get your music on over 100 streaming, UGC, and download platforms in one go. We handle the technical details, distribute your music to the right platforms, and make sure you earn from every play, share, and download.

Don’t just upload your music and hope for the best. Get your tracks heard, build your audience, and maximize your income. Let’s make sure your music reaches every potential fan—everywhere they listen.