Welcome to AIR Creators Insight, where you can get to know our partners better and learn their success stories — from the very first video to the first million subscribers.

A few years ago, the word "stream" was used to refer only to a live broadcast, say, on YouTube. Any user could set up a real-time broadcast and entertain. While users still do this, today, the technology has reached a completely new level. For one, the bandwidth and speed of the Internet have increased significantly. Also, the same game streams and live broadcasts have acquired much higher broadcast quality with more features.

Looking for ways to increase your YouTube watch time and make viewing sessions longer? We’ll show you 8 best practices for real results.