The 1 Billion Followers Summit is back for its third year, hosted by the New Media Academy from January 11-13, 2025, at the Emirates Towers, Dubai. It’s expected to bring together over 5,000 creators and 15,000 attendees.
If you’re thinking about landing new deals, forming collaborations, and walking away with ideas that work, the 1BFS in the heart of futuristic Dubai this winter is the place. AIR will be there too as a partner. So let’s explore what’s going down there in 2025!
Why Dubai?
Dubai is becoming a global hub for creators, supported by initiatives like the $40.8 million Creators HQ Fund. Beyond the Summit, attendees can explore Dubai’s blend of culture and innovation, making it an inspiring backdrop for creative professionals.
What Makes This Summit Stand Out?
If you’ve been to your share of creator conferences, you might think you know what to expect — but the 1 Billion Followers Summit in Dubai is a different breed.
$1 Million Award for Positive Impact
The Summit’s highlight is the $1 million prize, the world’s largest for content creators, awarded to a contestant whose work makes a tangible positive impact on communities, aligning with the “Content for Good” theme of the summit.
Pitch Your Ideas
The 1 Billion Pitches Competition offers creators and startups a chance to pitch to top investors and industry leaders. The winner will receive funding, mentorship, and strategic partnerships to scale their projects.
Hands-On Learning from Top Creators
Interactive workshops and tutorials will be led by renowned creators like Zach King and Germán Garmendia, offering practical advice on editing, DIY production, and innovative revenue strategies. VidCon alums Jim Louderback, Rachel Masters, and Leslie Morgan will spearhead programming tracks on the creator economy, technology, and content development.
AIR Media-Tech has secured an exclusive discount for your 1BFS ticket. Reach out to us for the promo code!
Must-See Sessions to Add to Your Schedule
We’re sending AIR’s experts, alongside our partners (including one of the biggest YouTube channels), to share our latest insights that helped thousands of creators grow. Here are the sessions you won’t want to miss:
Kids Diana Show Family
- Session: AMA (Ask Me Anything)
- Date: January 12
- Time: 2:35 PM
- Stage: Yango
- Content Track
One of YouTube's top 10 channels and a proud AIR Media-Tech partner, the Kids Diana Show Family is set to answer all your burning questions. With over 367M+ followers globally across platforms and a unique approach to kids' content creation, this session is a must-attend for those looking to learn from one of the most successful creator families in the world.
Andrey Burenok
- Session: Building Authentic Audiences Across Cultures
- Date: January 12
- Time: 1:15 PM
- Stage: Yango
- Content Track
Join Men with the Pot, Geography Now, and Andrey Burenok as they share proven strategies for connecting with diverse audiences. This panel will cover how to create content that resonates globally, navigate cultural nuances, and foster an engaged, loyal audience. If you’re looking to expand your reach and build authentic connections, this session is for you.
Vira Slyvinska
- Position: Head of Impact and Global Business Development, AIR Media-Tech
- Session: Going Global? Avoid These Costly Errors
- Date: January 13
- Time: 11:20 AM - 11:40 AM
- Stage: DIFC Left
- Economy Track
Think it’s easy to reach an international audience on YouTube or other platforms? Think again. This masterclass reveals the costly mistakes creators make when expanding globally. From choosing between AI and human dubbing to deciding on single-channel versus multi-language audio strategies, learn what works and what to avoid. With insider case studies and market data, unlock untapped CPM potential across emerging markets.
Diana Bolbat (Vanya Manya Kids)
- Session: The Global Future of Kids Content - Insights and Strategies
- Date: January 12
- Time: 3:55 PM - 4:15 PM
- Stage: DIFC Left
- Economy Track
- Economy Track
Dive deep into the evolving landscape of kids content and explore how creators are shaping the future of children’s media. This panel discussion featuring our partner Diana Bolbat from Vanya Manya Kids and Chris Williams from Pocket Watch, offers actionable insights for content creators and strategists aiming to captivate the next generation.
Make sure to add these sessions to your schedule for a truly transformative experience at the 1 Billion Followers Summit!
Who Else Will Be at the 1 Billion Followers Summit 2025?
The 2025 1 Billion Followers Summit is bringing a mix of creators, entrepreneurs, and digital experts to Dubai, each with their own unique stories and insights. Here’s a look at some of the speakers you’ll get to hear from:
Zach King
Zach King’s the guy who makes magic happen — literally. His videos aren’t just illusions; they’re like little stories that leave you wondering, “How did he do that?” With over 175.3 million followers across platforms, he’s nailed the art of creating moments that feel genuinely fun and surprising, and it’s no wonder he’s one of the most loved creators out there.
Germán Garmendia
Germán Garmendia is a legend in Latin America’s YouTube scene. With his funny, down-to-earth style, he’s built a massive fanbase of 171.9 million followers across platforms who connect with his humor and realness. He’s not just popular; he’s a true pioneer in Spanish-language content, paving the way for countless creators who’ve followed in his footsteps.
Asala Malah
Asala has a way of keeping it real, and her 28.8 million followers love her for it. She’s built a tight-knit community that connects with her honest, family-centered content and relatable lifestyle insights. It’s her authenticity that keeps her fans coming back, making them feel like they’re a part of her world.
Prajakta Koli
Prajakta Koli has become one of India’s favorite comedians, winning over 25 million followers with her relatable sketches and down-to-earth humor. Beyond the laughs, she uses her platform for socially impactful storytelling, making her a powerful voice for young people in India who see themselves in her journey.
Men With the Pot
Men With the Pot is a culinary duo that’s captivated 18.5 million food lovers worldwide with their mesmerizing outdoor cooking videos. They combine rustic charm with mouth-watering recipes, making every dish feel like a cozy escape into nature.
Airrack
Airrack has skyrocketed to fame with his wild stunts and viral challenges, going from zero to 17 million followers. His journey is all about the power of consistency and creativity, showing just how far bold ideas can take you.
And there’s so much more! Over 100 other creators and experts will be there, ready to share their insights and connect. If you’re looking to meet people who get what it takes to make it in this space, this is the place. Take a look at the full lineup and see who you’ll get to learn from!
Tips for Creators Attending the Summit
With so much to see and do, here’s a practical to-do list to make the most of your 1 Billion Followers Summit experience:
Define Your Goals
Take your time before the event to write down what you want to achieve: Are you here for networking, learning new skills, or finding collaborators? Prioritize specific people, brands, or sessions to help you stay focused and make decisions when schedules get tight.
Perfect Your Story
Now that you know your goals, create a concise 1-minute pitch tailored to help you connect with potential collaborators, partners, brands, or experts. Focus on what you do, what makes your work stand out, and how you can add value. Highlight any recent achievements that align with the opportunities you’re looking for. Practice until it feels natural and authentic — a strong pitch can make a lasting impression.
Plan Your Schedule
Bookmark key sessions and add reminders for talks and meetups you don’t want to miss. Allow buffer time between sessions for moving around, quick chats, or just recharging.
Update Your Socials
Before you arrive, make sure your profiles are polished and current, as new connections will likely look you up. Pin a relevant post that best represents your work or your most recent project so visitors see something fresh.
If you’re aiming for paid partnerships, add pin.top to your bio across all socials — it makes your offer look solid and professional. It’s an easy way to show brands you’re ready for serious collaborations.
Use the Official Hashtag
Share highlights of your experience on social media with the official event hashtags: #1BillionSummit and #ContentForGood. This increases your visibility and helps others at the conference find and connect with you. Tag people you meet and add thoughtful captions — it’s an easy way to start building rapport.
Network Casually
It can feel tough to start a conversation when there are tons of people rushing around. Start with simple questions like, “What brought you to the Summit?” or “Have you been to any good sessions?” This keeps things relaxed and opens the door for more. If a conversation clicks, suggest a quick coffee or lunch to build the connection further.
Stay Open to Opportunities
Leave space in your schedule for impromptu meetups, panels, or even hallway chats. Some of the best connections happen in unplanned moments, so be flexible.
Dress the Part
Choose outfits that reflect your brand’s vibe while being comfortable enough for a full day of networking and photos. Be mindful of the cultural specifics when selecting your look.
Following this checklist will help you make meaningful connections, enjoy the Summit fully. Whether you’re an established influencer or a rising creator, there’s something for everyone.
Check the ticket options, reach out for a discount, and make plans to join AIR Media-Tech in Dubai for an unforgettable experience!
