Middle PPC Specialist

About us:
AIR Media-Tech is the ultimate space for creators. With over 30 advanced tools and expert support, we help creators grow, monetize, and safeguard their content. For over 15 years, we’ve been empowering creators to expand their reach, boost their income, and scale globally with innovative solutions tailored to their needs.

Our Mission:
Our mission is simple: to help creators thrive, providing innovative tools and strategic insights that fuel growth and monetization. Whether it’s finding hidden growth spots, protecting their content, or tapping into new markets, we ensure that creators' journeys are supported every step of the way. At AIR, we help creators hit their next target and unlock new levels of success.

Responsibilities:

• Set up, launch, and optimize paid advertising campaigns (YouTube, Facebook, Instagram, Google Ads, TikTok, Twitter, etc.)
• Participate in developing and implementing performance strategies for digital campaigns, and form sales funnels.
• Plan and post in media channels for PPC promotion of AIR brands/services (including international markets).
• Conduct hypothesis testing (A/B testing) to improve the performance of advertising campaigns.
• Give recommendations on creatives based on studying the target audience and its interaction with the advertising platform.
• Analyze, and look for new channels to attract targeted traffic (Prepare technical specifications for setting up web analytics).
• Be able to configure Google Analytics 4 and Google Tag Manager

Why should we choose you?

• Do you have at least 1 years of experience as a PPC Manager.
• Experience launching multilingual PPC campaigns.
• Google Ads (Search, Display, Video, App, pMAX), Meta Ads.
• Google Analytics (UA and GA4), Meta/TikTok Pixel.
• Solid understanding of traffic attribution models.
• Solid understanding of key unit economics and media buying metrics (CPA, CAC, LTV, Churn, CTR, CR, CPV, IS)
• Experience with large projects and budgets.

Will be a plus:

• English - upper intermediate.
• Have experience with Google Analytics and GTM.
• Expert in Excel and Data Studio.

Company Values:

• Exceptional expertise - striving to be the best in our field
• Meticulous - delving deep into the client's business at the client level.
• Flexible - accept change as an integral part of the business
• ROI-oriented - our primary focus is affecting income growth and reducing costs, then everything else.
• Data-driven - data-driven assumptions and decisions
• Appreciation - feedback and recognition: the ability to notice, evaluate, encourage, note, and make adjustments.

The Benefits: 

• Quality health insurance.
• Remote work and flexible schedule with work-life balance.
• Financial compensation for language courses.
• Corporate events for you and your family.
• Online and offline team building for your team. 
• Vacation leave of 18 work days.
• Paid sick leave. 
• Corporate library, lectures, and webinars on various topics. 
• Opportunity to participate in volunteer and charitable projects, as well as projects to support the military. 
• Gifts for birthdays and special occasions (weddings, Christmas, etc.)

Do you want to be involved in outstanding projects? Send us your resume.

If we feel you could be a good fit, we will contact you soon!