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PPC Specialist

About us:
AIR Media-Tech is a global MediaTech company, one of the world leaders in terms of the number of creators through partners and the number of views the company helps creators generate on the YouTube platform. AIR Media-Tech is also known for its influence on the creation of creative content in the Creator Economy.

The company's influence extends to the development of more than 3000 bloggers and creators from almost 50 countries.

AIR Media-Tech successfully develops the largest ecosystem of media and IT products and services for such platforms as YouTube, Instagram, TikTok, and Facebook.
The AIR Media-Tech ecosystem includes almost 30 services and ІТ products using, Web3, Blockchain, FinTech, AI, and Big Data technologies.

Today, AIR is not only a strong partner for influencers worldwide but also a starting point for the latest startups in the Creator Economy, allowing people in the creative and technology industry to innovate and create new opportunities.

Responsibilities:

  • Set up, launch, and optimize paid advertising campaigns (YouTube, Facebook, Instagram, Google Ads, TikTok, Twitter, etc.)
  • Participate in developing and implementing performance strategies for digital campaigns, and form sales funnels.
  • Plan and post in media channels for PPC promotion of AIR brands/services (including international markets).
  • Conduct hypothesis testing (A/B testing) to improve the performance of advertising campaigns.
  • Give recommendations on creatives based on studying the target audience and its interaction with the advertising platform.
  • Analyze, and look for new channels to attract targeted traffic (Prepare technical specifications for setting up web analytics).
  • Be able to configure Google Analytics 4 and Google Tag Manager

Why should we choose you?

  • Do you have at least 5 years of experience as a PPC Manager.
  • Experience launching multilingual PPC campaigns (US, Canada, LATAM, etc). 
  • Google Ads (Search, Display, Video, App, pMAX), Meta Ads, TikTok Ads, Snapchat Ads, Twitter Ads.
  • Google Analytics (UA and GA4), Meta/TikTok/Twitter Pixel.
  • Solid understanding of traffic attribution models.
  • Solid understanding of key unit economics and media buying metrics (CPA, CAC, LTV, Churn, CTR, CR, CPV, IS)
  • Experience with large projects and budgets.

Will be a plus:

  • English - upper intermediate.
  • Have experience with Google Analytics and GTM.
  • Expert in Excel and Data Studio.

Company Values:

  • Exceptional expertise - striving to be the best in our field
  • Meticulous - delving deep into the client's business at the client level.
  • Flexible - accept change as an integral part of the business
  • ROI-oriented - our primary focus is affecting income growth and reducing costs, then everything else.
  • Data-driven - data-driven assumptions and decisions
  • Appreciation - feedback and recognition: the ability to notice, evaluate, encourage, note, and make adjustments.

The Benefits: 

  • Quality health insurance.
  • Remote work and flexible schedule with work-life balance.
  • Financial compensation for language courses.
  • Corporate events for you and your family.
  • Online and offline team building for your team. 
  • Vacation leave of 18 work days.
  • Paid sick leave. 
  • Corporate library, lectures, and webinars on various topics. 
  • Opportunity to participate in volunteer and charitable projects, as well as projects to support the military. 
  • Gifts for birthdays and special occasions (weddings, Christmas, etc.)

Do you want to be involved in outstanding projects? Send us your resume.

If we feel you could be a good fit, we will contact you soon!

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