Cooking Channel Case: Earning x3 on MSN!

For years, we’ve seen the same story repeat itself: a talented creator pours their heart into high-quality content, racks up views on YouTube, but when it comes to revenue? The numbers don’t match the effort. CPMs fluctuate, algorithm shifts kill momentum. But what if there was another way to get higher income fast for YouTubers? A way to distribute your content without chasing algorithms—and get paid from day one. That’s exactly what happened with one of our cooking creators who expanded to MSN. Here’s how they did it.

From YouTube-Only to MSN

Our partner had a well-established cooking channel on YouTube. Their recipes were beautifully shot, the quality was top notch and the audience loved it. However, despite their videos ranking millions of views, the revenue wasn’t at its maximum potential. 

What did we do? We offered them to expand to MSN as one of the few partners of the platform. The channel started monetizing from day 1 and ranked  $1,300, which was three times as much as from the same content they were making on YouTube. 

This isn’t about replacing YouTube. YouTube is the stable foundation, but MSN offers an additional revenue stream that works beautifully in parallel. It takes content that’s already made and places it where new audiences can discover and engage with it.

How Did Our Partner Succeed on MSN?

It’s not magic—it’s strategy. Here’s why this creator saw good results on MSN:

Built-in Discovery, No Algorithm Battles

Unlike YouTube, where you fight for visibility, MSN places your content directly in high-traffic areas like Bing search results, the Windows News Widget, and Microsoft Edge’s homepage.

Cooking content thrives in these spaces because it’s naturally engaging. People searching for recipes or meal ideas stumble upon videos without actively looking for that specific creator.

Lower Competition, Higher Rewards

YouTube is flooded with food-related content. On MSN, the space is wide open. Early adopters get premium placement with far less competition.

Higher CPMs and Instant Monetization

No minimum watch hours. No subscriber count to hit. On day one, your videos start earning.

MSN’s audience skews older and more professional—the kind of audience that attracts higher ad spend from premium advertisers.

Global Reach Without Extra Effort

MSN serves content in multiple languages across different regions.

Joining MSN among the first can provide you with an additional stream of revenue that could help you earn more if other platforms become more and more unpredictable. Don’t wait! Drop us a message and let’s get started!

The Step-by-Step Path to MSN Monetization

So, how do you get your content onto MSN and how do you get it noticed? Unlike YouTube, MSN doesn’t allow direct uploads. It’s an invite-only platform for now, meaning you need an official partner like AIR Media-Tech to distribute your videos.

Here’s how it works:

1. We review your channel – Not all content is a fit for MSN, unfortunately. We analyze your videos, format (travel, gaming , sports, food and drink), and engagement to see if your channel qualifies.
2. We handle the submission process – No need to navigate Microsoft’s content approval process—we do it for you. You do what you do best - create content! 
3. You start earning immediately – Once approved, monetization starts from day one.

Why You Should Get in Now

MSN is still in its baby days when it comes to creator content. That means low competition, high visibility, and massive earning potential. The creators who move first will dominate their niches before the platform gets more saturated and overflowing with people of similar content.

It’s like returning to YouTube in 2006—those who got in early are now household names. The same opportunity exists on MSN today.

Is Your Channel a Good Fit?

If your content falls into food, gaming, sports, fitness, or travel, you could be a perfect match for MSN’s ecosystem. The only way to know? Apply through AIR Media-Tech and let’s unlock an entirely new revenue stream for your hard work. 

Our partner within the cooking niche wasn’t looking for a replacement for YouTube. They were looking for an expansion—and they found it. With an extra $1,300 in revenue (for videos they already made), the real question is:

What’s stopping you from doing the same?