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Many creators make the mistake of getting that first hire without much thought. However, before jumping into job boards, take a hard look at what you actually need.
How do you decide what you actually need? Write down every single task you need to do for your YouTube channel and track those tasks for about a month. The task that takes the most energy, time, and the one you dislike the most is your first hire.
For most solo creators, video editing takes the most time. One video can take anywhere from 6 to 20+ hours to edit, even before thumbnails, descriptions, and SEO. Every hour spent on editing is an hour not spent on content ideas, collaborations, or audience engagement. That’s why hiring a team is a way to become a full-time creator faster. Let’s break down where to hire, who to hire, and how to get the best people from the start.
Top 5 Mistakes to Avoid When Hiring a Team as a YouTuber
Rushing in without a plan, skipping onboarding, or focusing only on cost can end up wasting more time and money than doing it yourself. Here’s what to watch out for.
1. Hiring Without a Clear Plan
Before you bring someone on board, map out exactly what you need. Hiring a general “video editor” without defining the style, expectations, and workflow will lead to frustration on both sides.
What to do instead:
- Write a list of tasks that take up most of your time.
- Prioritize them based on difficulty and time consumption.
- Create clear job descriptions with expected deliverables.
- Use a video brand guide with examples of editing styles, fonts, transitions, and music preferences.
- Consider the long-term potential. Do you need a freelancer for short-term work or a dedicated team member for ongoing projects?
- Think about scalability—hiring someone who can grow with your brand saves you time and effort in the future.
A well-structured hiring plan minimizes possible miscommunication.
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2. Not Training or Onboarding Properly
Many creators assume that once they hire an editor, assistant, or manager, the work will instantly improve. But without onboarding, even the best hire will struggle.
What to do instead:
- Have a trial period where the new hire works on sample projects.
- Provide reference materials like past videos, brand colors, and formatting guidelines.
- Create a simple workflow document for file organization, communication, and project deadlines.
- Give structured feedback early to set expectations.
- Leave precise, time-stamped comments for revisions.
- Set up regular check-ins, especially in the first month, to make sure they adapt to your style and workflow.
A clear onboarding process prevents frustration and ensures the hire adapts quickly.
Source: Lex Clips
3. Focusing Only on Cost Instead of Value
Budget matters, but hiring the cheapest option often leads to more problems than solutions. An editor charging $10/hour might take three times longer than one charging $30/hour, leading to higher overall costs and lower-quality work.
What to do instead:
- Prioritize experience and communication over low prices.
- Look for hires who have worked on similar content (e.g., gaming, beauty, education, vlogging).
- Be clear on quality expectations so they align with your brand.
- Balance affordability and skill by hiring globally where cost efficiency doesn’t sacrifice quality.
- Use a tiered payment model—starting lower and increasing rates as the freelancer proves their value.
And remember, paying slightly more for a skilled professional will save time and money in the long run.
Looking for a team that has experience with your YouTube niche? Reach out to AIR—we’ve helped thousands of creators grow with over 30 tools and services.
4. Ignoring Regional Considerations
Hiring from different regions can be a great way to save costs, but it also brings challenges like time zones, language barriers, and cultural differences in editing styles or communication.
What to do instead:
- Consider your workflow. Do you need real-time communication, or can the work be async?
- Ensure they understand your language and video culture to avoid creative mismatches.
- Test their communication skills before hiring with a trial project.
- Use platforms that have built-in escrow payment protections to ensure fair transactions.
- Be mindful of cultural nuances—certain editing styles may be more popular in different regions, so ensure alignment with your audience’s expectations.
Hiring globally can be a huge advantage, but you need to plan for the challenges.
Source: Leila Hormozi
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5. Not Using Contracts and Clear Agreements
Many YouTubers make the mistake of hiring freelancers without written agreements. This can lead to missed deadlines, payment disputes, and quality inconsistencies.
What to do instead:
- Use contracts that define project scope, deadlines, payment terms, and revision policies.
- Set clear milestones (e.g., first draft in 7 days, final version in 14 days).
- Use secure payment platforms that offer dispute resolution if needed.
- Clearly outline ownership rights—who retains the rights to the final edited video?
- Have an agreement on revision limits to avoid excessive back-and-forth edits.
Best Platforms to Hire a YouTube Team
If you’re ready to scale up, here are the best platforms to hire video editors, content managers, virtual assistants, and more to support your YouTube growth.
1. Upwork
Upwork is one of the largest freelance marketplaces, making it a great place to find experienced professionals in video editing, scriptwriting, social media management, and more. You can post a job or search for freelancers with specific skills and reviews.
What to Watch Out For:
- Rates vary widely, from budget-friendly beginners to high-end professionals.
- Hiring the cheapest option can lead to quality issues.
2. Fiverr
If you need a quick job done—like a logo animation, thumbnail design, or an intro video—Fiverr is a great choice. It offers services at different price points, so you can find both budget-friendly and premium options.
What to Watch Out For:
- Quality can vary significantly between sellers.
- Some freelancers use pre-made templates instead of custom work.
3. YT Jobs
YT Jobs is a job board tailored for YouTubers looking to hire or find work. Whether you need a video editor, channel manager, or thumbnail designer, this platform is dedicated to matching content creators with skilled professionals.
What to Watch Out For:
- Since it's a niche platform, the talent pool may be smaller than Upwork or Fiverr.
- Pricing can vary depending on experience and specialization.
4. Freelancer
Freelancer is a well-known global freelancing platform where you can find skilled professionals for video editing, content management, SEO, and scriptwriting. It operates through a bidding system, allowing you to compare offers from multiple freelancers.
What to Watch Out For:
- Sorting through numerous bids can be time-consuming.
- Quality varies, so carefully review freelancer ratings and portfolios.
5. Behance
If you need professional design work for your YouTube channel, Behance is an excellent place to find talented graphic designers and motion graphics experts.
What to Watch Out For:
- Not a traditional hiring platform, so you may need to reach out to designers directly.
- Prices vary widely depending on the designer’s experience and location.
Networking Ways to Hire for YouTubers
Sometimes, the best talent isn’t found on traditional hiring platforms but through networking and community searching. Here are two important ways to connect with skilled professionals for your YouTube team.
Forums
Online forums and communities dedicated to YouTube creators and video production can be great places to find experienced freelancers and team members.
- Reddit – Subreddits like r/youtubers, r/videoediting, and r/freelance provide spaces to network, post job opportunities, and find recommendations.
- CreativeCow – A hub for video professionals, including editors, motion graphics artists, and sound designers.
- Stage 32 – A networking site for creatives in film, video, and media production.
- YouTube Creator Community – YouTube’s official forums are great for connecting with professionals who understand the platform’s nuances.
Social Media
Social media platforms offer direct ways to connect with potential team members and industry professionals.
- LinkedIn – Search for video editors, content strategists, or YouTube managers with experience in your niche. LinkedIn groups for video production can also be useful.
- Twitter/X – Many YouTube professionals, including editors and scriptwriters, show their work on Twitter. Use hashtags like #videoediting, #YouTubeGrowth, or #FreelanceVideo.
- Facebook Groups – Groups like “YouTube Creators” and “Freelance Video Editors” are filled with professionals looking for work.
- Instagram & TikTok – Many designers and video editors show their portfolios on visual platforms like Instagram and TikTok. Searching hashtags like #VideoEditorForHire can help you find potential hires.
Exploring AIR Creators Ecosystem
AIR Creators Ecosystem is NOT a hiring platform or a job; it is an all-in-one solution designed specifically for YouTubers. AIR offers over 30 tools and services, along with experts in every YouTube niche, to help creators grow faster and smarter.
What Makes AIR Different?
- Expert Guidance – Hundreds of experts in channel optimization, design, growth strategy, and monetization.
- Monetization Boosters – Strategies and tools for brand deals, sponsorships, and alternative income streams.
- AI-Powered Solutions – Automated SEO tools, metadata translation, and analytics-driven recommendations.
- Design & Animation Team – Professional designers and animators who create eye-catching thumbnails, banners, intros, and motion graphics to enhance brand identity and engagement.
- Promotion Team – Experts in YouTube ads, social media marketing, and content amplification, ensuring your videos reach the right audience and drive higher engagement.
- Safety & Compliance – Copyright protection, strike prevention, and account security services.
- Finance & Payments – Instant payouts, revenue advances, and multi-currency transactions.
Thousands of YouTubers have scaled their channels with AIR, gaining hands-on support to optimize content, expand reach, and maximize earnings.
If you’re serious about growing your channel, explore AIR Creators Ecosystem—it might be the one-stop solution you’ve been looking for.