TikTok

Ever feel like you’re juggling too much when trying to create content for both YouTube Shorts and TikTok? It’s like, two platforms, two different styles, and double the effort, right? What if there was a way to make your videos work smarter, not harder?

With YouTube and TikTok reigning as two of the most popular video platforms, creators find themselves caught in a tug-of-war, especially considering the YouTube Shorts addition. What to choose? This article aims to help you figure out which platform will better serve your video distribution needs, depending on your content, audience, and overall goals.

The music industry isn’t what it used to be, and that might be a good thing. You don’t need to score a label to make it big. Nowadays it’s enough to turn your bedroom into a recording studio, your socials – into revenue-generating machines. How exactly? Well, read this article and find out!

Creating music is only half the battle for musicians, artists, and creators; effectively spreading and promoting that content is equally important. With the right strategies you can expand your audience, increase engagement, and generate revenue. What are those strategies? Well, don’t worry, we will discuss them all here!

In recent years, social media platforms have been actively exploring the power of artificial intelligence (AI) to improve user experience. Let's explore AI updates related to the main platforms in this article.

Time to talk about how to promote your music on TikTok and go viral!

Every musician on TikTok has most probably seen how Lil Nas X, with his song 'Old Town Road', CKay with 'Love Nwantiti', Tyla with the track 'Water', and hundreds of other musicians have been blowing up on TikTok lately. But what TikTok music video ideas can really work? This questions can really drain your enthusiasm. To help you find the answer, we've put together 15 TikTok ideas for artists that you can use to see your following grow.

From social media's biggest updates to digital platforms’ latest trends to the industry’s news everyone else’s talking about… No matter how hard you try to keep up, there’s always a chance you missed something. Now, that’s where AIR’s bi-weekly update comes in.