Income

We bet you’re guilty of not subscribing to all the channels you watch on YouTube, just like most of your viewers who enjoy your content but forget to hit that subscribe button. In this article, we have compiled 5 strategies on how to grow a YouTube channel and how to get more subscribers on YouTube.

YouTube loves live streams. They boost your visibility, get you on the algorithm’s radar, and make you more money. But doing them yourself? Every day? That’s a burnout recipe.

Ad‑blockers stop ad impressions, so creators lose ad revenue. YouTube is fighting back with pop‑ups, playback blocks, and server‑side ad delivery, but blockers still survive in spots. Creators need to pivot to Premium, sponsorships, memberships, and merch to recoup lost income.

Two kids channels. Same issues. Same fix.

We’ve all seen it. A massive MrBeast-style set. Stacks of cash. People screaming in excitement as someone wins a car or a private island, or something even more ridiculous. You click. You watch to the end. You’re hooked, even though you already kind of knew what was going to happen.

YouTube Shorts are a core part of how creators grow and earn. And when you combine Shorts with smart localization, the numbers speak for themselves.

If you’ve turned on YouTube Memberships and felt like nothing happened… you’re not alone. We’ve worked with thousands of creators and seen this same pattern over and over. You flip the switch, maybe a few fans join, and that’s it. A trickle of revenue. Not worth shouting about.

Want to know everything about YouTube Shorts CPM in 2025? The thing is — Shorts don’t have CPMs. That metric you’re used to seeing on long-form content (Cost Per Mille, aka how much advertisers pay for 1,000 impressions)? It doesn’t apply here.

If we had a dollar for every time a creator asked, “Is my CPM normal?” — well, we’d have a few AdSense payouts of our own. In 2025, the gaps between how much YouTube pays depending on niche, audience location, and monetization method are bigger than ever.

Streaming royalties alone won't keep the lights on. They're passive music income, sure. But royalties are just one piece of a bigger revenue puzzle.