AIR Media-Tech

Here you can find the insights that AIR Media-Tech collected from 200 YouTube creators about their work, key challenges, preferred ways of monetization, and top income sources and changes in 2022.

AIR Media-Tech releases the first trends report about the impact of the war in Ukraine on the creator economy in Eastern Europe and beyond.

AIR Media-Tech has stopped cooperation with Russian creators who support the policy of the aggressor country. We are also no longer connecting new authors to the network and making payments to creators in Russia and Belarus. Currently, the company is also verifying partners from other countries and disconnecting authors who support the war from our services.

Where do kids watch cartoons? On YouTube. Where can you find a step-by-step video tutorial on how to assemble a wardrobe from IKEA? On YouTube. Where do girls quickly learn how to apply their makeup like a professional for free? That's right - on YouTube! YouTube has an almost infinite amount of different types of content - gameplay, master classes, life vlogs, answers to questions, "do it yourself" videos, and many more. And it is versatility that allows YouTube to remain as the number 1 platform in popularity among users.