Rian DTM was already growing fast. His tracks were gaining traction in Indonesia, the audience was responding, and new releases kept pushing him forward. When he joined AIR Music, his Spotify page showed 69K monthly listeners.
Rian’s music was great – but the setup behind it was stalling the growth.
Because of previous distribution arrangements, Rian’s catalog was split across multiple Spotify artist profiles. So while the audience was growing, the growth itself was getting fragmented. Instead of one clear artist presence, listeners were landing on different pages, and the numbers that should have worked together were being split apart.
For Spotify, that meant weaker signals. For playlist curators, it made Rian look smaller than he actually was. And for the artist, it made scaling harder than it had to be.
The Hidden Problem Behind the Growth
Before working with AIR Music, Rian was focused on what he does best: making music and building an audience.
What hadn’t been handled yet was the infrastructure that protects and supports that growth:
- His tracks were not formally documented through copyright registration
- He had duplicate Spotify artist pages from earlier distribution setups
- His artist identity across platforms was not fully aligned
None of this stops growth on day one, but it starts causing problems once tracks begin to move.
In Rian’s case, it created three risks at the same time:
- Split audience data – streams and followers were spread across different profiles, which weakened the overall picture of his momentum.
- Playlist and curator friction – a fragmented profile makes it harder to show clear traction when you’re pitching.
- Copyright risk – tracks with real traction were growing without formal documentation in place.
Rian was already doing the hard part well – he just needed the foundation to match it.
Three Moves That Changed the Way Rian Could Scale
AIR approached this as more than a standard distribution task.
The priority was to protect what was already working, fix the broken structure, and make sure future growth would build on one clear artist identity instead of three disconnected ones.
1. Protecting the tracks before copyright became a problem
As Rian’s tracks started performing, we helped him put the legal side in order before it became a problem.
The team:
- explained why copyright documentation becomes critical once a track starts growing
- gave him clear guidance on the copyright registration process in Indonesia
- supported him step by step through the process
- focused on documenting the tracks with the strongest and fastest-growing listen counts
This gave Rian a much stronger position as his numbers increased: more protection, less risk, and more peace of mind while he kept releasing.
2. Merging duplicate Spotify artist profiles into one
This was the key technical fix.
AIR worked directly with Spotify to merge Rian’s duplicate artist pages and consolidate everything into one unified profile.
That included:
- streams
- followers
- releases
- artist identity
Once the merge was complete, Rian finally had one clear Spotify presence that reflected his actual momentum.
Instead of fans choosing between multiple “Rian DTM” pages, they now land in one place. Instead of split data, Spotify sees a stronger, cleaner signal. And instead of looking fragmented to curators, Rian now shows up as one artist with one growing audience.
3. Making Rian’s artist identity stronger beyond Spotify
We also helped clean up Rian’s brand presence outside the DSP side.
- His Instagram was converted into an official artist profile
- AIR Music is now working on the same process for TikTok
Music growth does not happen on one platform anymore. The stronger and more consistent an artist looks across Spotify and social platforms, the easier it is to build trust with listeners, curators, and future partners.
How the Picture Changed Once Everything Was in One Place
We did not create Rian’s growth – his music, consistency, and audience connection were already driving that.
Instead, we made sure that growth was no longer split, weakened, or exposed.
- Spotify monthly listeners grew from 69,000 to 293,000 (over 4x growth)
- Duplicate Spotify artist profiles were merged into one
- Tracks with traction began getting proper copyright documentation
- Rian’s artist identity became stronger and more consistent across platforms
Artist feedback
“Working with the AIR Music team has been genuinely enjoyable. Communication was clear, friendly, and professional from the very beginning. I always felt supported, and everything was explained in a way that made the process smooth and stress-free. It’s rare to find a team that’s not only efficient, but also kind and collaborative.”
What Artists Can Learn from Rian’s Case
A lot of artists think distribution starts and ends with uploading tracks.
In reality, growth gets much harder to scale when the backend is messy. Split artist pages, missing documentation, and disconnected platform identity can quietly slow down everything – from playlist pitching to long-term brand building.
Rian’s case is a good example of what proper distribution support should look like: not just getting music live, but fixing the structural issues that can hold an artist back once the numbers start moving.
