Creators Spotlight - page 3

We’ve seen it all year: optimizing for TV works. We told our 3,000 creators, and those who tried it saw it for themselves. This year at VidCon, YouTube backed it up.

Few creators have been around for as long as PewDiePie has, so his decision to take a step back from regular uploads in 2020 was a shock to his fans, and at the same time a special moment for YouTube as a whole.

YouTube loves live streams. They boost your visibility, get you on the algorithm’s radar, and make you more money. But doing them yourself? Every day? That’s a burnout recipe.

At AIR, we’ve got 200 people watching over 3,000 channels. That works because we have a playbook for every niche, adjusted for every channel. And we rewrite those rules every time YouTube sneezes.

Two kids channels. Same issues. Same fix.

YouTube audio tracks work much better this year, and our partners proved it! This case is about the kids YouTube channel we have worked with for years.

Getting more US views is a struggle for most YouTube channels, but not this one. Not for M.Worship Music.

During the festive period from January to March, there may be a decline in views. The excitement of Q4 fades, brand budgets shrink, casual viewers disappear, and what’s left is a cold stretch where most channels brace for lower everything: views, CPMs, revenue.

Our partner, a localized Spanish kids’ channel, had regular uploads and a loyal audience. But the numbers told a different story.

Everyone’s chasing English, Spanish, or Hindi views.