Digital Marketing Manager (GIM)

About us:

AIR Media-Tech is the ultimate space for creators. With over 30 advanced tools and expert support, we help creators grow, monetize, and safeguard their content. For over 12 years, we’ve been empowering creators to expand their reach, boost their income, and scale globally with innovative solutions tailored to their needs.

About project GIM: 

GIM.io is a modern service that simplifies the process of exchanging cryptocurrency and cash, making it easy, secure, and convenient. The platform allows users to exchange cryptocurrency for cash and vice versa at certified offline locations worldwide. The primary mission of GIM.io is to provide users with maximum security, reliability, and transparency in transactions.

Our website: https://gim.io/ 

Purpose of the position: 

To ensure the strategic development of marketing initiatives that drive business growth, enhance brand awareness, and attract new customers.

Responsibilities: 

• Development of a Marketing Strategy:
• Formulating a long-term strategy that considers the specifics of the FinTech market.
• Identifying the target audience, creating effective communication channels, and improving conversion rates.

• Brand Promotion:
• Building a strong brand reputation as a reliable, innovative, and user-friendly solution.
• Leveraging modern digital marketing approaches, including SEO, SMM, content marketing, and PR.

• Customer Acquisition and Retention:
• Implementing customer-oriented campaigns to attract new users and enhance loyalty among existing clients.
• Utilizing analytics to improve the user experience.

• Budget Management:
• Allocating marketing investments to achieve maximum efficiency.
• Optimizing expenses for advertising campaigns.

• Market Analysis:
• Continuously monitoring market trends, competitors, and consumer preferences to adjust the marketing strategy in a timely manner.

• Partnership Development:
• Establishing and maintaining partnership programs with financial institutions, tech companies, and other market players.

• Innovation and Digitalization:
• Introducing new technologies into marketing processes to ensure competitive advantages.

Requirements:

• Experience in FinTech or related industries (IT/SaaS/Media): Demonstrated expertise in driving marketing initiatives in these sectors.
• International experience: Proven success in implementing marketing strategies across diverse global markets.
• Building from scratch: Hands-on experience in establishing marketing functions and strategies for new brands or products.
• Digital marketing expertise: Proficiency in modern tools and approaches, including SEO, PPC, SMM, content marketing, and performance marketing.
• Strategic thinking: Ability to craft long-term strategies focused on scaling the business and attracting customers from different regions.
• Analytical skills: Strong ability to analyze markets, competitors, consumer trends, and campaign performance.
• Proficiency with analytical tools: Experience working with tools such as Google Analytics, CRM systems, conversion tracking tools, and KPI monitoring systems.
• GTM strategy development (Go-to-Market): Ability to evaluate and prioritize markets, considering competition and demand.
• Content localization: Skills in adapting marketing materials to specific markets and audiences.
• Partnership development: Capability to engage and build relationships with local partners to accelerate market penetration.
• Adaptability and proactiveness: Ability to thrive in a fast-changing environment and take initiative to drive results.

Preferred skills or experience:

• Experience with cryptocurrency projects.
• Experience in the Canadian and US markets.

The Benefits: 

• Quality health insurance.
• Remote work and flexible schedule with work-life balance.
• Financial compensation for language courses.
• Corporate events for you and your family.
• Online and offline team building for your team. 
• Vacation leave of 18 work days.
• Paid sick leave. 
• Corporate library, lectures, and webinars on various topics. 
• Opportunity to participate in volunteer and charitable projects, as well as projects to support the military. 
• Gifts for birthdays and special occasions (weddings, Christmas, etc.)