Brand Manager

About us
AIR Media-Tech is the ultimate space for creators. With over 30 advanced tools and expert support, we help creators grow, monetize, and safeguard their content. For over 15 years, we’ve been empowering creators to expand their reach, boost their income, and scale globally with innovative solutions tailored to their needs.

Our Mission
Our mission is simple: to help creators thrive, providing innovative tools and strategic insights that fuel growth and monetization. Whether it’s finding hidden growth spots, protecting their content, or tapping into new markets, we ensure that creators' journeys are supported every step of the way. At AIR, we help creators hit their next target and unlock new levels of success.

Key Responsibilities

• Drive awareness, demand, and qualified leads for three key product directions:
• Gyre Streaming Management (YouTube streaming automation)
• MSN Distribution (content distribution to premium networks)
• Oxys (AI-powered creator tools)
• Launch and coordinate campaigns across multiple channels:
• Webinars and educational events
• PR and product content (blogs, YouTube, cases, integrations)
• Paid ads (YouTube, Google, Meta)
• Email marketing and outreach
• Influencer collaborations
• Crowd and SEO
• Plan and prioritize initiatives that drive SQLs and conversions — balancing quick wins with long-term growth and profitability
• Initiate and lead the content and message development process across platforms — in collaboration with in-house teams (SMM, content, paid, email, influencer)
• Ensure alignment with the product’s positioning and creator pain points, helping shape narratives that generate trust and action
• Track funnel performance and campaign ROI in close collaboration with marketing analysts and product owners
• Share findings and recommendations to improve funnel efficiency and cross-sell opportunities across AIR’s ecosystem
  
  

Candidate Requirements

• 3+ years of experience in marketing complex digital products, SaaS, or B2B services
• Proven experience driving demand and qualified leads for multi-step products or platforms — ideally with both form-based and self-service funnels
• Strong understanding of onboarding flows, paid acquisition, content-driven lead generation, and full-funnel strategy
• Solid communication and project management skills — from planning to execution and performance review
• Upper-Intermediate (B2+) level of English — fluent writing and confident speaking
• Experience in cross-functional environments working with growth, sales, and product teams

Nice to Have

• Background in marketing to YouTube creators, influencers, or media publishers
• Familiarity with AI-driven tools or products in the Creator Economy
• Previous experience with token-based payment models or freemium SaaS monetization

Performance & KPI

• Meeting or exceeding the sales targets for the assigned products
• Delivering a high volume of qualified SQLs for sales-led products (e.g., Gyre Streaming Management, MSN Distribution)
• Driving direct purchases and conversions for self-service products (e.g., Oxys AI Tools)
• Improving cost-efficiency and conversion rates across the funnel
• Contributing to long-term unit economics and sustainable growth
• Plans and historical data are already available. Monthly tactical shifts are possible, but annual revenue goals are fixed

Reporting & Collaboration

• Reports directly to the Product Unit Lead for Gyre Streaming Management, MSN Distribution, and Oxys
• Collaborates closely with the Head of Sales & Marketing, who oversees brand strategy and revenue channels
• Actively works with Product Owners, sales teams, and all relevant marketing specialists (SMM, performance, content, influencer, crowd)
• May collaborate with other Brand Managers or Product CMOs where joint initiatives can deliver value across multiple product verticals

The Benefits

• Quality health insurance
• Remote work and flexible schedule
• Financial compensation for language courses
• Corporate events for you and your family
• Online and offline team building
• Vacation leave of 18 work days
• Paid sick leave
• Corporate library, lectures, and webinars
• Opportunity to participate in volunteer and charitable projects
• Gifts for birthdays and special occasions (weddings, Christmas, etc.)

Do you want to help shape the future of the Creator Economy?
Send us your resume. If we feel you’re the right fit, we’ll contact you soon!